I’m Santi. A relationship gardener, a curious mind, and a builder at heart.
Over five years across SaaS and marketing, I’ve helped connect what clients need with what teams can make possible. I listen closely, bring the right people together, and turn shared challenges into a clear way forward.
Outside of the office, I love animals, writing, tech, videogames, films and overall learning new stuff
5 yearsOF EXPERIENCE
SaaS × Brand × Business DevelopmentBACKGROUND - B2B & B2C
Human, first.HOW I APPROACH
Where I’ve made a difference
SELECTED EXPERIENCE
Turning client needs into a shared direction.
Managed eight accounts within a $3M SaaS portfolio, connecting clients with product owners, developers, analysts and implementation teams. Helped translate requests into campaigns and actionable product backlogs.
Helping a global brand find its local footing.
Helped bring the Korean franchise to Medellín. Shaped go-to-market inputs, built relationships for 70+ raw materials, connected 15+ local collaborators, and helped secure its Provenza location and key providers.
Global identity. Local understanding.
Directed an eight-person team overseeing brand identity, reputation and marketing in Colombia. Translated global guidelines into local practice and supervised content, audiovisual production, influencer collaborations and budgets.
SKILLS
Action. With a toolkit.
Practical tools. A people-first approach.
Led interdisciplinary teams of 5–10 across SaaS, B2B, B2C and marketing lines, threading and building efficient solutions.
Roadmapping
User research
A/B testing
OKRs
Agile & Scrum
Salesforce
HubSpot
Optimove
Jira
Stakeholder alignment
Python
Slack
Figma
APIs
Hermes
Codex
Claude
Models
Harnesses
Skills
MCPs
AI workflows
Assertive communication
Active listening
Curiosity
Empathy
Teamwork
Spanish Native
English C1
Portuguese B2
SELECTED WORKIDEAS PUT INTO MOTION
Connections.Made tangible.
A few shared challenges. A little curiosity. Some meaningful outcomes.
HOW I CONNECT THE DOTS
A request. A connection. A way forward.
Listen, translate the need, and bring the right people together to move it forward.
FROM CLIENTS
Acme Corp.Feature request
Dunder MifflinOnboarding support
Monsters, Inc.Bug escalation
Pizza PlanetGrowth strategies
THE CONNECTING POINT
Santiago VélezRelationship Manager
Listen. Align. Connect.
TO THE RIGHT TEAM
Product & backlogBrief, brainstorm & prioritize
Client supportAlign, allocate & guide
DevelopmentInvestigate, test & deploy
CommercialExplore, measure & strategize
Illustrative requests and fictional clients — a glimpse of how I work.
8+Accounts managed simultaneously
20+Campaigns across my work
400+Requests scoped, documented & triaged
5+Teams connected around solutions
(01)
VirtualSoft × Doradobet
An eight-month journey that gave players a reason to come back.
Customer retention · +35 percentage points
20% → 55%
Average daily / monthly active-user uplift
~26%
Gross gaming revenue during campaign months
+6%
Engagement & retention
(02)
bb.q Chicken MF Colombia
Helping a Korean giant build the connections for a Colombian beginning.
Raw materials covered by local supply-chain work
70+
Local collaborators connected with the brand
15+
Increased average transaction value
↑ ATV
Market entry & procurement
PERSONAL CREATIONS.
Built on the side.
Small tools, personal experiments, and things I wanted to exist.
THE NEXT CONVERSATIONTHERE’S ROOM FOR A CONVERSATION.
What’s onyour mind?
A shared challenge, a new possibility, or just a conversation. I’m all ears.
